I'm a Business Leader, Concept Developer, Marketing Strategist, Tech Geek, and an IT Engineer. I'm also a Finn, Mother, Wife, Incurable Optimist, Yoga Rookie, and a Spainholic.

My mission is to help dedicated, business-minded and passionate service professionals create their signature offerings and build a wildly successful, scalable business concept without confusion and time wasted on random tactics.

Through my Business Development Method AVENUE; I help you get your brilliant idea off the drawing board by implementing a clear, step-by-step process for packaging, marketing and selling your Signature Products and Services locally or globally, utilizing the proven strategies and the latest cutting-edge online technologies.


Business Development & Marketing Automation -- a Hybrid Coaching and Business Mentoring Program
for you who wants real results fast

  • Got an amazing idea but no clue how to go about it?
  • Package your knowledge and experience into highly valuable offers?
  • Build your expert platform and add multiple revenue streams?
  • Tired of random tactics and looking to get really great results with your marketing?

After many years developing processes in large corporations, and running tiny businesses, I have developed a system for entrepreneurs to create a highly attractive brand, business concept, and marketing system to attract their dream clients. The system offers a step-by-step approach to building a successful, profitable, and most importantly, FUN small business.


  • Tried and tested strategy to build your unique business
  • The cutting-edge techniques and tactics that work now, not some old random tactics that worked for 5 years ago
  • Systematic approach and strategic planning tools for goal setting and measurement
  • Accountability and support; 1-on-1 coaching calls and unlimited email/chat support


  • Map out your core competencies, interests, passion, and knowledge and create an attractive, unique business concept for you
  • Identify the best business and revenue model for your business
  • Create an amazing brand for you and your business
  • Identify your signature offering, products and service and the process for delivering your best results to your dream clients
  • Create the million bucks marketing and sales assets for your business
  • Successfully sell your products and services and serve the right clients
  • Build your digital assets; online course, membership site, webshop, digital portfolio
  • Design your conversion funnel to attract your dream clientsnurture them and help them to decide to buy from you
  • Fill your funnel with the right leads through the smart 4 steps client acquisition processes
  • Learn to measure the profitability of your marketing activities and know exactly how much to spend and on what
  • Design the conversion events that work in your industry, client base and price point
  • Lay out your social media and publicity strategy and an action plan to get a lot of publicity for your business
  • Design an automated marketing system for your business so that you can focus on doing the things you love
  • Work strategically, plan and follow up your goals, and get things done
  • Kill the doubt, uncertainty, and fears – we will do this together, step-by-step and hand-in-hand
  • Ignore the nonsense strategies and random tactics that will not give you real, measurable ROI


Want to move your services online? Package your signature system and sell through digital platforms? I help you create digital assets for your business. Most companies today are looking to add digital products to their offerings; be it membership clubs or e-courses, I and my company AVENUE CONSULTING GROUP can help you create a strategy for your unique digital portfolio.

Jag har precis avslutat kursen. Eller nja, jag har lyssnat och läst allt, ska "bara" göra uppfiterna nu med 🙂 Jag är jättenöjd och tyckte verkligen den var informativ och du pratar lugnt och förklarar bra! Känner mig supertaggad att komma igång!

Josefin E

I’m very inspired every time I get your emails. Thank you for sharing and doing what you do.

Alexandra – Native Design

Tiina’s advice was incredibly valuable and inspiring for me in the start-up phase of my business. Her constructive inputs, positive mentality, and tons of ‘homework’ pushed me to take action, and get things done in a very efficient way. Her weekly input was very inspirational and perfectly tailored to what I needed to learn to get where I am today. Her doer’s mentality is fantastically courageous! Wish there were more Tiinas in the world

Gyri S. Susrud – Designer & Founder of The Story of Design


I help you create a brand that truly stands out. My signature process for creating a successful, memorable and unique brand and business concept helps you to understand your value proposition, create elements and assets, and communicate your purpose to your dream clients.

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she were always passio nate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell Head of Sales, Nordics VirtusaPolaris

I have had the opportunity to work with Tiina and I value her never ending capability and performance. She is extremely result focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate in her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without doubt hire Tiina again and strongly recommend her capability.

Patrick Winther Head of ICT Service Operations at Tieto Corporate


Does your company lack the strategies and knowledge to transform your marketing into the digital platforms? Are you a little lost in CPA, SEO, and FB ADS? You are tired of hearing you should be spending time on the social media platforms and building an audience when you deep down inside know it doesn’t work like it did for some years ago? I help you create a digital marketing strategy and an action plan that actually gets you the traffic you need, and converts your traffic to clients. Because that’s what we are here for, right?

My Experience - TECHNOLOGY. My Interest - MARKETING. My Passion - DESIGN.

Tiina is an entrepreneur, concept developer, marketing strategist, and technology geek. Her background is in IT and finance, travel, hospitality, and design, and she has worked as a CEO, consultant, project manager, business developer and process manager, with responsibility for many offshore operations in India, China, and the Czech Republic, manufacturing processes and international sales and partnerships. Tiina was born in Finland, now lives in Sweden, is married to a funny Swedish dude, they live in picturesque Mariefred with their two wild kids. She runs a boutique consulting company AVENUE offering a high-level coaching & mentoring program for dedicated service professionals looking to build a successful, scalable business. Tiina is also the founder and CEO of a home furnishing and decor business sold in 15+ countries. She’s secretly planning to relocate her funky family to Malaga, Spain.

Tiina holds a Master of Science in IT Engineering, a certificate in Client Acquisition and a Diploma in Interior Design. Tiina’s main interests are design and technology, digital marketing, and she coaches fellow women entrepreneurs to think bigger, work more strategically, follow their passions and use today’s technology to work smarter and get more out of life.

  • Ask me a question
  • Hire me
  • Speaking
  • Anything else..?