I'm a Business Leader, Concept Developer, Marketing Strategist, Tech Geek, IT Engineer, and an Interior Designer. I'm also a Finn, a Mother, and a Wife.

My mission is to help dedicated, business-minded and passionate Small Business Owners to get more strategic in their businesses, attract more clients and work more efficiently.

I make your business look good, feel good, and work like a clockwork so that you can focus on doing the things you love.


I help talented DESIGNEURS (Design Entrepreneurs) - Interior Designers, Architects & Home Furnishing Professionals to get more strategic in their businesses, attract more clients and work more efficiently. My signature system helps you get crystal clear on your message, target customer, and offering, and create an automated, well-oiled marketing machine that works around the clock to bring you dreamy clients, so that you can focus on the fun parts: design beautiful spaces.


I help you create a brand that truly stands out. My signature process for creating a successful, memorable and unique brand and business concept helps you to understand your value proposition, create elements and assets, and communicate your purpose to your dream clients.


Jag har precis avslutat kursen. Eller nja, jag har lyssnat och läst allt, ska "bara" göra uppfiterna nu med 🙂 Jag är jättenöjd och tyckte verkligen den var informativ och du pratar lugnt och förklarar bra! Känner mig supertaggad att komma igång!

Josefin E

I’m very inspired every time I get your emails. Thank you for sharing and doing what you do.

Alexandra – Native Design

Tiina’s advice was incredibly valuable and inspiring for me in the start-up phase of my business. Her constructive inputs, positive mentality, and tons of ‘homework’ pushed me to take action, and get things done in a very efficient way. Her weekly input was very inspirational and perfectly tailored to what I needed to learn to get where I am today. Her doer’s mentality is fantastically courageous! Wish there were more Tiinas in the world

Gyri S. Susrud – Designer & Founder of The Story of Design


I help you create digital assets for your business. Most companies today are looking to add digital products to their offerings; be it membership clubs or e-courses, I and my company AVENUE MARKETING GROUP can help you create a strategy for your unique digital portfolio.


Have a passion for doing something else than you do today? Got an amazing idea but no clue how to go about it? Do you already run a creative business or a blog in your niche and want to grow your brand into a global success story? Add additional revenue streams into your business by implementing a new business model? How about digital marketing, are you looking to get really great results online? Let's talk!


Concept Development & Smart Marketing for Small Business Owners

After many years developing processes in large corporations, and running tiny businesses, I have developed a system for entrepreneurs to create a highly attractive brand, business concept, and marketing system to attract their dream clients. The system offers a step-by-step approach to building a successful, profitable, and most importantly, FUN small business.

  • I map out your core competencies, interests, passion, and knowledge and create an attractive, unique business concept for you
  • I create an amazing brand for you and your business
  • I help you to identify your signature offering and the process for delivering your best results to your dream clients
  • I create the marketing and sales assets for your business; websites, process descriptions, visual brand elements, catalogs, books, promotional video
  • I help you build your digital assets; online course, membership site, digital portfolio
  • I design your conversion funnel to attract your dream clientsnurture them and help them to decide to buy from you
  • I lay out your social media and publicity strategy and an action plan to get a lot of new leads for your business
  • I design an automated marketing system for your business so that you can focus on doing the things you love


Does your company lack the strategies and knowledge to transform your marketing into the digital platforms? Are you a little lost in social media, SEO, and PPC? I help you create a digital strategy and an action plan that’s fully executable regardless if you are one person business or a team of professionals.

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she were always passio nate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell Head of Sales, Nordics VirtusaPolaris

I have had the opportunity to work with Tiina and I value her never ending capability and performance. She is extremely result focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate in her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without doubt hire Tiina again and strongly recommend her capability.

Patrick Winther Head of ICT Service Operations at Tieto Corporate

Tiina is a mother of 2, entrepreneur, design business owner, and concept developer, strategist, and IT professional. Her background is in IT and finance, where she worked as a consultant, project manager, business and process developer, with responsibility for offshore operations in India and the Czech Republic. Tiina was born in Finland, now lives in Sweden, is married to a Swede, they live in picturesque Mariefred, and in addition to DBM & Co, she runs a home furnishing and decor business sold in 18+ countries. Tiina loves Spain, her funky family and country life.

Tiina holds a Master of Science in IT Engineering and a Diploma in Interior Design. She is a multi-passionate entrepreneur with great curiosity and the desire to constantly evolve as an entrepreneur, mother, and leader. Tiina’s main interests are design and technology, social media and the Internet, and she coaches fellow creative entrepreneurs to think bigger, work more strategically, follow their passions and use today’s technology to work smarter and get more out of life.

My Experience - TECHNOLOGY. My Interest - MARKETING. My Passion - DESIGN.

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